Enterprise Resource Planning - Text and Cases(English, Paperback, Ray Rajesh)
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This book is not only on ERP but also covers other enterprise applications like PLM, CRM, SCM, SRM etc. which are growing at a faster rate than core ERP application as the ERP market is getting saturated. This text is intended for students (who want to learn these topics for the first time), for practicing executives (who want to move to a career in ERP from their traditional role in finance, operations, marketing or HR and want to know what ERP or CRM is all about) and finally for managers who are responsible for selecting, implementing and maintaining an ERP/CRM/PLM/SCM package in their organisation. Salient Features The book focuses on Industry specific enterprise application like manufacturing, service industry A separate cases study section. Cases are from Indian as well from global companies Discussion on emerging technology areas like cloud computing, SAAS, RFID, M-Commerce etc This book discusses on different functional areas covered by ERP and Enterprise Applications like human capital management, customer relationship management, financial management etc Detailed discussion on lifecycle of ERP/Enterprise Applications