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Entrepreneurial behavior is driven by the aspirations of the entrepreneur rather than a rigid set of strategic goals. Unlike other firm managers, entrepreneurs often possess more realistic and ambitious expectations, which influence their behavior and decision-making process. Entrepreneurial behavior involves identifying opportunities and taking action to turn innovative ideas into reality. It requires creativity, determination, and personal initiative, and individuals or groups of people may engage in a series of activities to bring their ideas to fruition.This book focuses on research that is relevant to scientific, policy, commercial, and social concerns, extending its impact beyond the academic community. It aims to shed light on entrepreneurial behaviors within the digital economy and their implications. By exploring the dynamics of entrepreneurship in the digital realm, the book contributes to a deeper understanding of the subject and provides insights for policymakers, businesses, and society at large.