3 Review(s)

This book is designed for management students Benefits - means how your life is going to change or improve Fulfillment in life - This book is a fodder that will act like a fuel to bring your idea into reality, resulting in a deep fulfillment and leading a contented life. Possibility of leaving behind the legacy - Your invention, brand or business will stand test of time even after you are gone. Getting motivated and inspired to do business - Since this book is written in a classroom based teaching style, It is enhancing learning through listening because of its colloquial approach. And each and every page of the book motivates you to dream about your business. Develop the ability to observe and understand business - You will gain an acute understanding of business running around you. You will also develop insights in setting up and running your business. Advantages - means how this book is better than competitors Maximum illustrations - This book (claims to have) has highest no of Illustrations on the subject of entrepreneurship Indian Context - Examples and statistics in the book are from Indian context No university syllabus - This book doesn't stick to theory, academic or rote based learning instead it teaches entrepreneurship through practice, observation and by doing assignments. Features - means listing down the specifications or parameters of the book 355 illustrations 67 topics covered 22 hours of classroom teaching