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Scaling up and facing new challenges is a common obstacle for businesses, causing frustration for owners and employees. Sales teams are often relied on to drive growth, leading to intense pressure to perform. Enter growth marketing, an exciting and ever-evolving strategy to acquire, retain, and engage customers. It involves experimenting with various tactics, using data to drive decisions, and understanding the customer journey. As digitalization continues to reshape the business landscape, growth marketing is crucial for success. Embrace it, and watch your business thrive.