Essentials of Marketing Management(Paperback, Dr. Vikas Kumar Tiwari, Dr. Priyanka Bose, Dr. Supriya Singh)
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“Marketing is not just a skill-it's the superpower of the 21st century!”Unlock the secrets of successful marketing-from ancient trade to AI-driven strategies-with Marketing: Past, Present & Future, your complete guide to mastering modern marketing in a dynamic world.This book is a perfect blend of timeless principles and futuristic techniques, designed for students, entrepreneurs, and marketing professionals alike. What You’ll Discover Inside:1. 14 Principles of Management that form the backbone of every successful campaign2. The 4 Ps and 7 Ps simplified for real-world application3. Smart Market Research to understand customers and outperform competitors4. Powerful Branding techniques using storytelling and identity-building5. Mastering Digital Marketing - SEO, content, social media, email & more6. Consumer Behaviour Insights - What really drives buying decisions7. Channel Strategies - From e-commerce to influencer marketing8. Measuring Success with KPIs and analytics tools9. Overcoming Challenges and staying ethical under pressure10. Future Trends - AI, AR/VR, green marketing, and hyper - personalization Why This Book is a Must-Have:· Student-friendly structure with real-world case studies· Perfect for BBA, MBA, marketing exams, and competitive prep· Actionable tools and frameworks for startups & professionals· Forward-thinking insights to future - proof your marketing game Whether you're learning the ropes or leading a team, this book is your ultimate marketing companion-clear, current, and crafted for impact. Buy now and step confidently into the future of marketing!