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Harry Wolcott takes the reader inside the process of constructing an ethnographic study, offering a wealth of lessons from one of the masters. In this concise primer, he provides a set of models from which to organize a study, explains how to pick the various components that go into the ethnographic report, advises on how to create analogies and metaphors to help explain your work, and identifies the key features of an effective ethnography. He also discusses the role of serendipity and questions of ethics in doing ethnographic work. Learn the essentials of ethnography from one of the masters.