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Since the Second World War, Europe has undergone a continual invasion: wave after wave of American popular culture. The diffusion of American culture in Europe is both a European story about America and an American story about Europe. This work examines this cross-cultural phenomenon from the European viewpoint. Nearly two dozen European experts in their respective fields offer an invigorating, engaging, and open-minded examination of America as perceived with the acute insight of the interested European outsider-a fruitful tradition that stretches back to Lafayette, de Tocqueville, and Goethe, to name three. Of interest to scholars, students, and general readers alike.The book's focus is both sensuous and intellectual: how America is seen (The Image); heard (Popular Music); perused (The Written Word); digested (Food); learned from its common ways (Social Customs); perceived by minorities (Ethnic Cultures); and taken as an instrument of change (Americanization). It is the first book of its kind published in the United States. It is rich with selected, up-to-date critical bibliographies in areas for which very little information is otherwise available. In sum: a cogent, cross-cultural analysis of how U.S. popular culture exposes both European dreams of well-being and nightmares of discontent. These are insights which deserve to be savored.