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This fully revised Fourth Edition includes new research on self-esteem in collectivist and individualist cultures, gender differences in sexual attitudes, and counterarguments as a way to resist persuasion. An increased emphasis on cultural diversity and cultural norms includes information on Muslim veils, group think regarding the war in Iraq, and deindividuation in Northern Ireland. Updated pedagogy includes two new Focus On boxes: Self-Serving Bias: How Do I Love Me? Let Me Count the Ways and Liking Things Associated with Oneself. Salient Features  Concise modular format The author's voice and reflections on the personal significance of social psychology have proven to be popular with instructors and students Key concepts and findings are highlighted Icons throughout the text direct students to the Online Learning Center