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How To Apply Eyeshadow Prime eyelids with eyeshadow primer to create a smooth, even base for application and to lock in the color. Apply these hyperpigmented shades with a brush or your finger. Build dimension by layering shades and blending where the colors meet. A brush allows extreme precision, while your finger offers speed and a striking color payoff. Apply lighter eyeshadow colors as a base, or as a touch of light on the brow bone, upper lid, or the inner corners of the eye. Apply medium to darker eyeshadow colors as a liner in the crease, outer corner, or the lower lash line for a more intense gaze.