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Lightens and smooths dark & dull skin even the stubborn spots, acne & pigmentation .Brightens and evens complexions, including dark spots, sun-tan, pigments & freckles , patchy skin, uneven skintone. Luxurious formulation that leaves your skin soft, supple and hydrated. Rich in natural skin brightening and lightening herbs,natural oils, also contain lotus oil this luxurious serum will lighten stubborn pigmentation, leaving the skin moisturized,hydrated and radiant. WHAT CAUSES HYPER PIGMENTATION Uneven pigmentation can make your skin look tired, dry and dull, that is why many women seek a lightening and brightening product. The 3 main causes for pigmentation is; MELASMA: this is commonly brought on by pregnancy, this condition is associated with patches on the face that are dark brown in colour, although it is not dangerous can look very embarrassing and unsightly. : This Bright-Glowing Perfect brightening serum ???? for Skin Brightening Serum for Spotless bright skin is a light emollient base with strong penetration ability that delivers the skin brightening ingredients & vitamins so as to give a flawless bright skin . & is exclusively designed to minimize and reduce the appearance of; Age spots/Liver Spots/ Sun Spots Freckles Sun Damage/ Tans Melasma/Cholasma Acne Marks Old Scars Discolorations Birth Marks Dark Elbows, Knees, Knuckles Dark Underarms Other Pigmentation General Skin Brightening. Skin Darkening and its Root Causes A lot of people are becoming skin-conscious nowadays. Some wish to have brighter and fairer skin, while others desire to have flawless skin and even skin tone. Unfortunately, there are individuals who are suffering from skin darkening. They feel uncomfortable showing to the public their darkened skin areas and uneven skin tone. Two of the main causes of skin darkening are the following: prolonged exposure to sunlight and irritation due to clothes or allergies. Basically, darkening of the skin happens through the process of melanogenesis as a result from exposure to the sun. There are times where excessive melanin production that results in hyperpigmentation in small patches, while it may spread to other areas at times as well. Melanin is responsible in producing pigmentation in the skin. For instance, a fair-skinned individual may develop a tan skin due to repeated exposure to the sun. Some may regard tanning as a style and healthier than a pale complexion. This is something that is misinterpreted because tanning may lead to skin cancer. Exposure to Sunlight The UV rays emitted by the sun activates melanogenesis, thereby increasing the production of melanin. Melanogenesis has the same process of sunburn creation. When a person experiences sunburn, the cellular DNA of the skin is damaged, leading to the formation of wrinkles or even cancerous cells. The ultraviolet rays stimulate molecular lesion formation causing the breaks of DNA strands in the skin. Once the breakage happens, it can cause mutations that may lead to skin cancer formation. Why Do You Have Skin Discoloration? Ok this can be a little technical how a skin brightener works, but it is important that you are aware what your skin brightening remedies do to your skin, and what you can do to help reclaim an even and smooth skin tone. Why Do You Have Skin Discoloration? Dark spots are caused by skin trauma ???? insect bites, friction, injury, etc. It affects most people worldwide . The discoloration is determined by your baseline skin tone. The darker it is, the darker is your pigmentation. Another cause for discoloration is hormonal ???? melasma, acne, age spots, freckles. Overactive pigments produce melanocytes. What aggravates these dark spots? Yep, you guessed it right ???? the sun. The Human Skin Color Melanin is the pigment produced by melanocyte cells, triggered by the enzyme, tyrosinase, Our skin????s color is based upon the actions of tyrosinase, which determines the color of our skin, eyes, and hair. If you cut down tyrosinase activity, pigmentation is controlled. If you find darker parts in your body, this means there is more melanin in those areas. How Skin Brightening Products Work A skin brightener is specially formulated to counteract the activity of tyrosinase. The active skin lightening ingredients play an important role to achieve this, to slow down melanin production and prevent darkening of the skin. In addition, skin lightening products are exfoliants, that induces mild skin peeling to help resurface a fresher and lighter skin layer . YOU HAVE TO TRY IT TO SEE THE WONDERFUL BRIGHTENING RADIANCE EFFECT OF THIS SERUM ON YOUR SKIN.