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Aan O VOM E CONTENTS 11 Foreword Momentum, by Richard N. Bolles Preface: Setting You Up to Win 15 GETTING STARTED | THE REAL YOU 17 Finding Your Edge Where's the Real Value? Learning to Fish You Can Do This Where Most Photographers Go Wrong Two Main Paths An Exit Strategy Attitude Is Everything How Best to Use This Book CHAPTER 1|A NEW ERA 31 The Grumpies The Grumpy Photographer Life Cycle (a.k.a. the Road to Hell) A Beth or a Franz? The State of Our Age: Globalization and Photography The Digi-flat Era We Live on Krypton