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Published in the year 1999, First, Break All The Rules: What The World’s Greatest Managers Do Differently is a book that throws light on the role of a manager, in terms of increasing the productivity of an organization. Summary Of The Book First, Break All The Rules: What The World’s Greatest Managers Do Differently came into being as a result of 80000 personal interviews with managers. These interviews were carried out by the Gallup Organization over the past 25 years. Through the course of this book, the readers are enlightened about the need for great front-line managers to steer the company towards success. The book explains that despite offering the best pay packets to its employees, along with numerous benefits, a company’s growth will become stagnant or deteriorate in the absence of dynamic front-line managers. The central focus of this book is how managers have obtained success by debunking old myths, and choosing talented employees, placing them in the positions where they can grow by leaps, and bounds, instead of in just about any vacant spot in the company. This book also emphasizes on the rules followed by some highly successful managers, as they focus on the employee’s strengths rather than their weaknesses, with the goal of increasing productivity. This book is an excellent reference guide for managers of all levels. First, Break All The Rules: What The World’s Greatest Managers Do Differently held it’s position in the New York Times Bestseller list for 93 weeks.  About The Authors The co author of this book, Marcus Buckingham, is also a renowned researcher, business consultant, and motivational speaker. Apart from this book, Buckingham has published a number of other books, and they include StandOut: The Groundbreaking New Strengths Assessment From The Leader Of The Strengths Revolution, Now, Discover Your Strengths, and The One Thing You Need To Know . Buckingham holds a Master’s degree from Cambridge University, studying Political Science. Every year, Buckingham speaks to over 2,50,000 people, teaching them to focus more on their strengths rather than their weaknesses, in order to be successful. In the year 2007, he founded The Marcus Buckingham Company (TMBC), with the motive to provide strength-based management training solutions to organizations across the globe. He has also appeared on a number of TV programs, some of which include The Oprah Winfrey Show, and Larry King Live. Curt Coffman is a Best-selling author, researcher and consultant. Apart from this book, Coffman has written few other books, and they include 10 Truths About Leadership: It's Not Just About Winning, and Follow This Path: How The World’s Greatest Organizations Drive Growth By Unleashing Human Potential (2002). Coffman has worked for 22 plus years along with The Gallup Organization, holding the post of the Global Practice Leader For Employee And Customer Engagement Consulting. Through the course of his career, Coffman has provided consultant services to several Fortune 100, and 500 companies, working in the Middle East, Europe, and Asia. He currently resides in Denver, Colorado, along with his spouse, and three children.