3 Review(s)

There's a well-known saying: what doesn't get measured doesn't get done. So it is no surprise that communicators, human resource and change managers recognize the need to measure and evaluate their work, particularly its worth to their organizations. Susan Walker covers all the tools, strategy and action required to plan a research project or commission external research, whether a full scale employee survey or research focusing on a particular subject area such as communication, engagement, change or corporate social responsibility. She guides readers toward defining their objectives; involving and communicating with employees; choosing a quantitative or qualitative approach; designing and developing questionnaires; maximizing response rates; interpreting the data effectively; turning the results into an organizational story and finally, developing and leading an action program for change. Throughout there is a focus on creating an effective business case and demonstrating value to the bottom line. About the Author Susan Walker, a leading figure in engagement and communication measurement, directed blue-chip and public-sector organization surveys as head of Human Resource Research with the international research firm MORI. She developed new approaches to interpreting and understanding results to drive action forward and now has her own engagement and communication research business. Her specialist work in researching the impact of internal communication made her the foremost UK expert in this field. Her contribution has been recognized by Fellowship of the institute of Internal Communication (loIC) and she is an Accredited Business Communicator (IABC).