3 Review(s)

In an era defined by data, analytics has emerged as the cornerstone of informed decision-making for organizations of all sizes and across industries. This book explains the basic concepts of data analytics and ways of analyzing and using the data for decision making. This book is intended for a broad audience. Whether you are a business executive seeking to make data-informed decisions, a manager looking to enhance your team's analytical capabilities, or a student eager to delve into the world of analytics, this book has something to offer you. This book is written for business school students and academics - Undergraduate and graduate students in business, data science, or related fields who want to build a solid foundation in analytics. Professors and educators may also find it helpful as a teaching resource.