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Are you new to marketing and struggling to navigate the complex rapidly evolving world of marketing? Fear not, because this guide is specifically tailored for you. With a unique approach of combining traditional and AI-powered marketing, this comprehensive toolkit covers everything from brand management to data-driven strategies and understanding customer personas. But what truly sets this book apart is its humanizing perspective on AI, making it not just a manual but a relatable companion for marketers. Whether you're a beginner or a seasoned pro, this must-read guide will help you stay ahead in the fast-paced realm of B2B marketing.