Fundamentals of Marketing and Digital Marketing For IVth Semester of Various Universities of Uttar Pradesh (As per National Education Policy-2020)(Paperback, Dr. Amit Kumar)
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I feel immense pleasure to launch this new book “FUNDAMENTALS OF MARKETING AND DIGITAL MARKETING”. This book has been prepared as per New Education policy-2020 and common minimum syllabus for all state universities and colleges of Uttar Pradesh. Motivated with the fantastic response of my earlier published books on Marketing, I am enforced to move forward to design this book for the students of B.Com. IV- Semester.
