3 Review(s)

This book discusses the basic and fundamental concepts of Sales and Distribution Management in a very simple and lucid manner to create better understanding on the subject. This book also includes a detail insight on chain management and retail management. It covers the MBA syllabus of Devi Ahilya University, Indore, Kannur University Kerala, Uttarakhand Technical University, UP Technological University, Jodhpur University, IP University, Maharshi Dayanand University, Punjab Technological University, Gujarat Technological University, Banglore University, Visvesvaraya Technological University, JNTU, West Bengal Technological University and all other Indian Universities.||About the Author: Bholanath Dutta, is Asst. Professor in Department of MBA, CMR Institute of Technology, Bangalore. He has 20 year of experience as varied as industry, academic, teaching, administration and research. He has written 13 books in the area of general management, Marketing and entrepreneurship and published more than 70 papers in various national and international reputed journal/magazine.