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Gamification by Design: Implementing Game Mechanics in Web and Mobile Apps is a book that provides the design strategy and tactics you will need to deliver a sticky, viral and engaging experience to the customers. Gamification will show you how game mechanics can help you build customer loyalty. About Gabe Zichermann Gabe Zichermann is an author and highly rated public speaker. He is also an entrepreneur and the author of The Gamification Revolution. The book looks into how leaders are using the gamification strategy to crush the competition. His books have helped define the industry’s standards and frameworks. They continue to be key reference materials today. Gabe is the co-director of a start-up known as The Founder Institute, and is a board member of StartOut.org. About Christopher Cunningham Christopher Cunningham is a well-known software architect and developer. He helped in the founding of ChroniQL, beamME (a mobile social application) and TrekMail, which is a breakthrough mobile email/text application that was sold to Visto in 2005. He is an expert with agile development processes and distributed team management.