3 Review(s)

ABOUT THE BOOK:- The technological advances and economic liberalization brought about by Globalization leads to the integration of economic, political and cultural systems across the globe. Globalization encompasses five ways of flow namely Ethnoscapes, Technoscapes, Financescapes, Mediascapes and Ideoscapes. Thus, globalization is a unique process which not only offers new opportunities to humankind but also brings many challenges. In Indian context, prior to globalization, every Artisan community has a different tradition, a different need and different capacity. These artisan communities were linked to consumer communities of the locale and had domestic markets with local demand for products. According to United Nations, in the advent of globalization in India, since past 30 years, the number of Indian artisans has decreased by 30%, indicating the exigency to re-invest in artisans to safeguard history, culture and an important source of livelihood. Harnessing the potential of the artisan sector to preserv