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Guerilla Marketing is a book on selling your product come hell or high water by Jay Conrad Levinson Summary of the Book It’s a warzone out there. Some people will do anything to get their hands on what you have, some will do anything to keep you away and others will do whatever it takes to keep you away from their territory. Selling a product is like waging a war. The customer is the battlefield, and the competition is the enemy. Despite being localized to the boardrooms, the art of selling is constantly a battle at the lowest level. It is only natural, therefore, that one can use rather unconventional methods to sell. After all, guerrilla warfare has everything you need to strike fear into the hearts of the enemy while managing to secure a vast territory. In this classic text on marketing, Levinson explains the fundamentals of Guerilla Marketing. He lays down the rules for his “take-no-prisoners” approach to finding clients, and he offers his timeless advice for exploiting the playing field. Discover how to use new-age tools like the Internet and Social Media to target prospective customers, secure the loyalty of old customers and impress them enough to win priceless referrals. Discover the ups and downs of the management process and learn how to wage war guerrilla style in a world of cutthroat competition. About Jay Levinson Jay Conrad Levinson was an American business writer known for his Guerrilla Marketing series of marketing books and training material. He is credited with collaborating with several others in the creation of several marketing figureheads, including The Marlboro Man, The Pillsbury Doughboy, Tony the Tiger and the Jolly Green Giant.