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MBAOM Marketing Management IGNOU students, pay attention! MMPC-06 IGNOU Help and Exam Study Guide Book titled “Marketing Management"". Based on IGNOU Syllabus and written by expert panel of Gullybaba publications made especially for UPCOMING IGNOU Term End Exams. These books are a ground-breaking new all-inclusive study and exam guide that includes a help book, test-taking notes, previous year solved question papers (with answers), guess and sample papers. We've also included reference material so you can learn more about the topics studied in this subject or while reviewing for an upcoming examination(s). The 20+ years’ experience of helping IGNOU students in exams, allows us to organize your syllabus into categories based on how likely they appear within exams along with high probability percentage questions with answers - Solutions to Ensure Zero Failure. Buy the latest edition Today.MMPC-06 Marketing ManagementTopics CoveredBlock 1 - Introduction to Marketing and MarketsMarketing: An OverviewMarketing Environment AnalysisMarket Segmentation, Targeting and PositioningConsumer BehaviorBlock 2 - Product and Pricing DecisionsProduct DecisionsBranding and Packaging DecisionsProduct Life Cycles and New Product DevelopmentPricing DecisionsBlock 3 - Distribution and Promotion DecisionsIntegrated Marketing CommunicationsAdvertising and Sales PromotionPersonal Selling and Managing Sales PersonnelDistribution ManagementBlock 4 - Sectoral Applications and Emerging IssuesMarketing of ServicesDigital MarketingOther Emerging Issues in MarketingTotal Question Papers - Total-7, Solved-5, Unsolved-2Sample Paper-ISample Paper-IIGuess Paper-IGuess Paper-IIJune (2022-2023)December (2022)