3 Review(s)

"IBO-2 International Marketing Environment CONTENTS COVERED Block- 1 Introduction to International Marketing Unit-1 International Marketing Orientation and Involvement Unit-2 International Marketing : Basic Concepts Unit-3 Analysing International Marketing Environment Block- 2 International Market Selection and Entry Unit-1 Foreign Market Selection Unit-2 International Market Segmentation Unit-3 International Marketing Entry Decisions Block- 3 International Product and Pricing Decisions Unit-1 International Branding, Packaging and Other Decisions Unit-2 International Product Planning Unit-3 International Pricing Block- 4 International Distribution and Promotion Unit-1 Personal Selling, Publicity and Sales Promotion Unit-2 International Marketing Communication Unit-3 International Distribution Unit-4 International Advertising Block- 5 Managing International Marketing Operations Unit-1 International Marketing of Services Unit-2 International Marketing Planning, Organising and Control Unit-3 Emerging Trends and Issues in International Marketing Block- 6 International Marketing Research Unit-1 Introduction to International Marketing Research Unit-2 Data Collection Unit-3 Data Analysis and Report Writing QUESTION PAPERS 1. Solution Paper - June 2007 2. Solution Paper - June 2008 3. Solution Paper - Dec 2008 4. Solution Paper - June 2009 5. Solution Paper - Dec 2009 6. Solution Paper - June 2010 7. Question Paper - Dec 2010 8. Solution Paper - June 2011 9. Question Paper - Dec 2011 10. Solution Paper - June 2012 11. Question Paper - Dec 2012 12. Question Paper - June 2013 13. Question Paper - Dec 2013 14. Question Paper - June 2014 15. Question Paper - Dec 2014 16. Question Paper – June 2015 17. Question Paper – Dec 2015 18. Question Paper – June 2016 19. Solution Paper – Dec 2016 20. Solution Paper - June 2017 "