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MBAMM Marketing Management IGNOU students, pay attention! MMPM-03 IGNOU Help and Exam Study Guide Book titled “Product and Brand Management"". Based on IGNOU Syllabus and written by expert panel of Gullybaba publications made especially for UPCOMING IGNOU Term End Exams. These books are a ground-breaking new all-inclusive study and exam guide that includes a help book, test-taking notes, previous year solved question papers (with answers), guess and sample papers. We've also included reference material so you can learn more about the topics studied in this subject or while reviewing for an upcoming examination(s). The 20+ years’ experience of helping IGNOU students in exams, allows us to organize your syllabus into categories based on how likely they appear within exams along with high probability percentage questions with answers - Solutions to Ensure Zero Failure. Buy the latest edition Today.MMPM-03 Product and Brand ManagementTopics CoveredBlock 1 - Introduction to Product ManagementBasic Concepts of Product and Product Planning Product Life Cycle (PLC) Product Line Decisions Product PortfolioBlock 2 - New Product Development and Implementation Organising for New Product Development Generation, Screening and Development of New Product Ideas Concept Development Testing and Physical Development of the Product New Product LaunchBlock 3 - Brand ManagementBrand Concepts and EvolutionBrand Equity Brand Building Blocks: Identify, Image and Positioning Brand Architecture and Brand ExtensionBlock 4 - Managing Brand Equity Enhancing Brand Equity Managing Brands over Time and Geographies Measuring Brand EquityTotal Question Papers - Total-6, Solved-4, Unsolved-2Sample Paper-ISample Paper-IIGuess Paper-IGuess Paper-IIDecember (2022)June (2023)