3 Review(s)

"MBAMM Marketing Management IGNOU students, pay attention! MMPM-06 IGNOU Help and Exam Study Guide Book titled “Marketing Research"". Ready to Revise notes for each topic with highlighted Points- important for Examination, Easy to understand and comprehend. Divided into various sections covering Graduation, Post Graduation, Certificate Courses, Diploma courses, bachelor's degrees and Master's degrees. Strictly based on the Latest IGNOU exam pattern. Complete focus on the latest exam syllabus.SECTION-WISE PRACTICE QUESTIONS with explanations, Every subtopic is followed by some practice question. Answers to these questions are also provided, previous year's solved question papers up to 10 Years are also given for understanding the pattern of questions coming in the exam to practice test papers with answer are given for quick revision. Special discounts for students, Beneficial book for IGNOU competitive exam.MMPM-06 Marketing ResearchTopics CoveredBlock 1 - Concepts and Applications Marketing Research: An IntroductionApplications of Marketing Research and Ethical IssuesIdentifying and Defining Research ProblemsBlock 2 - Data Collection and ProcessingResearch Design FormulationData Collection: Qualitative and QuantitativeData ProcessingBlock 3 - Data AnalysisHypothesis TestingCorrelation and Simple Linear RegressionMultiple Regression AnalysisDiscriminant Analysis and Logistic Regression Analysis Factor Analysis and Cluster AnalysisConjoint Analysis and Multidimensional ScalingBlock 4 - Emerging IssuesBig Data and Marketing Research Internet based Marketing ResearchMarketing Research and Social MediaTotal Question Papers - Total-1, Solved-1, Unsolved-0June (2023)"