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MBAMM Marketing Management IGNOU students, pay attention! MMPM-07 IGNOU Help and Exam Study Guide Book titled “Integrated Marketing communication"". Ready to Revise notes for each topic with highlighted Points- important for Examination, Easy to understand and comprehend. Divided into various sections covering Graduation, Post Graduation, Certificate Courses, Diploma courses, bachelor's degrees and Master's degrees. Strictly based on the Latest IGNOU exam pattern. Complete focus on the latest exam syllabus.SECTION-WISE PRACTICE QUESTIONS with explanations, Every subtopic is followed by some practice question. Answers to these questions are also provided, previous year's solved question papers up to 10 Years are also given for understanding the pattern of questions coming in the exam to practice test papers with answer are given for quick revision. Special discounts for students, Beneficial book for IGNOU competitive exam.MMPM-07 Integrated Marketing communicationTopics CoveredBlock 1 - Introduction to Integrated Marketing CommunicationIntroduction to IMC Digital Era: Integration of CommunicationBlock 2 - Advertising Campaign Planning and ExecutionAdvertising Campaign Planning: Strategic ConsiderationsAdvertising Campaign Planning: Creative ConsiderationsAdvertising Campaign Planning: Media ConsiderationsMeasuring Advertising EffectivenessBlock 3 - Marketing Communication MixManaging Sales PromotionDirect MarketingPublicity and Public RelationsDigital Marketing IMC: Budget ConsiderationsBlock 4 - Strategies for IMCMedia Buying: Changing ParadigmsIMC: Legal and Ethical IssuesConsumer Movement in India and Implications for IMCStrategies for Integrating the IMC ElementsTotal Question Papers - Total-2, Solved-2, Unsolved-0June (2023)December (2023)