3 Review(s)

"MBAMM Marketing Management IGNOU students, pay attention! MMPM-08 IGNOU Help and Exam Study Guide Book titled “Rural Marketing"". Ready to Revise notes for each topic with highlighted Points- important for Examination, Easy to understand and comprehend. Divided into various sections covering Graduation, Post Graduation, Certificate Courses, Diploma courses, bachelor's degrees and Master's degrees. Strictly based on the Latest IGNOU exam pattern. Complete focus on the latest exam syllabus.SECTION-WISE PRACTICE QUESTIONS with explanations, Every subtopic is followed by some practice question. Answers to these questions are also provided, previous year's solved question papers up to 10 Years are also given for understanding the pattern of questions coming in the exam to practice test papers with answer are given for quick revision. Special discounts for students, Beneficial book for IGNOU competitive exam.MMPM-08 Rural MarketingTopics CoveredBlock 1 - Rural Markets - An Overview Rural Markets in IndiaUnderstanding Rural Environment: IUnderstanding Rural Environment: IIBlock 2 - Understanding the Rural ConsumersRural Buying Behaviour and Influencing FactorsTrends in Consumer BehaviourRural Marketing ResearchCase StudyBlock 3 - Marketing Mix StrategiesProduct and Service DecisionsPricing DecisionsIntegrated Marketing Communications (IMC) for Rural MarketsCase StudyBlock 4 - Accessing Rural MarketsPhysical Infrastructure and Dynamics of DistributionParticipants in the Rural Distribution ProcessRetailing and Distribution StrategyCase StudyTotal Question Papers - Total-4, Solved-4, Unsolved-0Sample Paper-ISample Paper-IISample Paper-IIISample Paper-IV"