3 Review(s)

"MTM-7 Managing Sales And Promotion in Tourism CONTENTS COVERED Chapter-1 Introduction to Sales Management Chapter-2 Personal Selling Chapter-3 Sales Process Chapter-4 Selling Skills Chapter-5 Retail Communication: Sales Displays Chapter-6 Sales Force Management Chapter-7 Sales Planning and Organisation Chapter-8 Sales: Forecasting, Budget and Control Chapter-9 Marketing Communication Process Chapter-10 Promotional Media Use: Case Study of India Chapter-11 Planning, Managing and Evaluating Promotional Strategy Chapter-12 Managing Sales Promotion Chapter-13 Managing Client Agency Relations Chapter-14 Message Design and Development Chapter-15 Media Selection, Planning and Scheduling Chapter-16 Measuring Advertising Effectiveness Question Papers 1. Solution June: 2011 2. Solution December: 2011 3. Solution June: 2012 4. Solution December: 2012 5. Solution June: 2013 6. Solution December: 2013"