Handbook of Relationship Marketing(Paperback, Jagdish N. Sheth, Atul Parvatiyar)
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Handbook of Relationship Marketing, authored by Jagdish Sheth and Atul Parvatiyar, is a comprehensive book for students pursuing their MBA. The book includes a coverage of various topics, diverse theoretical and conceptual diagrams, and global viewpoints. About Sage Publications Sage Publications is a publishing house. they have authored books like International Politics: Concepts, Theories and Issues, Organization Development : The Process of Leading Organizational Change 2nd Edition, Political Thought in Modern India, The Sage Handbook of Film Studies and Developing Research Proposals.
