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From growing levels of obesity to an aging population, how should we respond to the national and international challenges in public health today? In a climate of tightened health funding and greater emphasis on individual responsibility, what is the role of health promotion? This book discusses multiple contexts for health promotion and ways of structuring the delivery of health promotion programs, analyses contemporary and future thinking about health promotion planning and evaluation models, and provides solutions for health promotion in the 21st century. Section 1 looks at key challenges in contemporary health promotion including redefining health and well-being, constraints on health spending and the economics of health spending, health priorities and risk factors for specific diseases and features a special focuses on Indigenous health. Section 2 covers health promotion settings including individual and population-based approaches, the role of governments and communities, influencing behavior change and the role of policy, legislation and environmental change. The final section addresses planning and evaluation including developing sustainable health programs and how they can be measured. Featuring contributions by experts in the field and including case studies and review questions throughout to guide learning, this is a vital resource for both students and practitioners.