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As a runner, you need a gear that best aligns with your body, promotes good health and helps you perform better. Socks are a largely neglected accessory that can affect your output in many ways. To list a few, the problems that an athlete faces today are: Blisters, black toes and callus due to the relative motion of socks inside the shoes Lack of cushioning leads to greater impact forces on knee and ankle joint Smelly feet due to odor creating bacteria Low breath ability due to inadequate material and design Low durability due to use of low quality and weaker yarn material. WORRY NOT, HEELIUM IS HERE TO SAVE THE DAY! PRODUCT BENEFITS 1. Padded Heel & Forefoot: Heel and Forefoot pads provide improved impact protection and excellent comfort 2. Stopper: Stopper protects your feet from blisters by ensuring your socks don't slip into your shoes. 3. Honeycomb Mesh: This innovative design maximizes sweat evaporation and keeps your feet dry for a longer duration. 4. Arch Support: Central elastane provides support and contours to the shape of your feet for enhanced grip. 5. Ultra light weight. 6. Perfect for workouts and sports like badminton, tennis, etc. 7. Tested for durability and antibacterial activity as per ASTM Standards. WHY YOU NEED TO SWITCH TO BAMBOO NOW? Bamboo socks are composed of natural anti-bacterial bamboo fibers which drastically reduce foot odour by up to 70%. Thanks to the thermo-regulating property of bamboo, this comfort can be maintained in all kinds of temperatures unlike other fabrics. The eco-friendly bamboo cloth is more comfortable and gentle than many man-made fibers and do not irritate the skin.