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This innovative text presents an introduction to different facets of building and leading language education programs at the university level to meet the needs of students who are minority speakers of a heritage language (HL) - also known as community or home languages. Providing a unique synthesis of theory and empirical research, Sara Beaudrie and Sergio Loza authoritatively illustrate and guide the reader through the main issues that program directors face from the early stage of program conceptualization and creation through later stages of program management and evaluation. The book keys in on the diverse considerations and skills involved in this leadership work - including advocacy and fund-raising, placement, curriculum development and assessment, teacher preparation and student advocacy - and offers an array of practical advice and pedagogical features. This is an invaluable resource for advanced students and scholars of applied linguistics and education, as well as future and current language program administrators in institutions of higher education, for understanding the benefits of specialized HL courses, for blazing a trail in future research in this domain, and for forging a path to solidified institutional recognition and support for HL education.