How to Make Brilliant Stuff That People Love ... and Make Big Money Out of It(English, Hardcover, Jordan P.)
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Designers and marketers should know that every product or service engages their user on three levels: functionality, emotion and aspiration. This text provides an approach to creating products and services that people will love. It is an approach that is holistic and integrated - it looks at people in their entirety and at products and services in their entirety.
