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Part memoir, part guidebook, this is an anecdotal account, based on 40 years' experience, of the international public-relations machine. It examines the strategies and programmes of some of the world's most prominent organizations; the barriers to international public relations; international media; and the development of a global voice. The author describes the evolution of the practice of international public relations from its earliest use to the sophisticated communications practices of global corporations today, covering topics such as corporate reputation, identification in management, and crisis and catastrophe communications.