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How to Start Your Own Shoe Company: A start-up guide to designing, manufacturing, and marketing shoes. Do you dream of creating a shoe brand and starting a company? In the book, How to Start Your Own Shoe Company, you follow two start-up companies from initial launch to retail sales and marketing. Both companies have a unique style, budget, and business plan. In each of the 14 chapters, a requirement or process is clearly described and you will learn how each of the two new shoe brands will best tackle this challenge. How to Start Your Own Shoe Company will guide you through creating your brand identity, legally setting up your shoe company, and registering your trademarks. You will also learn how to design and manufacture your shoes, how to find the best shoe factory, and how to go about selling your shoes.