3 Review(s)

IBO-2 International Marketing EnvironmentCONTENTS COVEREDBlock- 1 Introduction to International MarketingUnit-1 International Marketing Orientation and InvolvementUnit-2 International Marketing : Basic ConceptsUnit-3 Analysing International Marketing EnvironmentBlock- 2 International Market Selection and EntryUnit-1 Foreign Market SelectionUnit-2 International Market SegmentationUnit-3 International Marketing Entry DecisionsBlock- 3 International Product and Pricing DecisionsUnit-1 International Branding, Packaging and Other DecisionsUnit-2 International Product PlanningUnit-3 International PricingBlock- 4 International Distribution and PromotionUnit-1 Personal Selling, Publicity and Sales PromotionUnit-2 International Marketing CommunicationUnit-3 International DistributionUnit-4 International AdvertisingBlock- 5 Managing International Marketing OperationsUnit-1 International Marketing of ServicesUnit-2 International Marketing Planning, Organising and ControlUnit-3 Emerging Trends and Issues in International MarketingBlock- 6 International Marketing ResearchUnit-1 Introduction to International Marketing ResearchUnit-2 Data CollectionUnit-3 Data Analysis and Report Writing