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Iconic Deeva is a premium fusion brand, which merges Indian and western sensibilities with an emphasis on distinctive design and styling. Understanding the changing fashion requirements of women, we felt the need of a one-stop solution for all their style queries. With the same thought, we introduced the brand Iconic Deeva that caters primarily to the work and casual wear requirements of modern Indian women who have an independent mindset. We also did an in-depth market research and data analysis to accentuate the fit, quality and comfort of our products. We believe our data-centric approach, supported by our innovative and institutionalized design process and experienced design team allows us to develop new and differentiated trends. Keeping the pace with ever-evolving demand of fashion-conscious genre, we have also explored trendy minimalist occasion wear. To get on with the ever-changing fashion priorities of Indian women, we offer new styles and designs every season categorized for spring-summer, monsoon-festive and winter seasons. Taking inspiration from the latest International trends and adapting it as per the local palette, Our designers are always on the go to add new silhouettes and styles appreciated by the modern and fashion forward Indian women.