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Tailored specifically for IGNOU students, the BPCC 110 Applied Social Psychology Study Guide (In-Depth Guide) offers a comprehensive exploration of the application of social psychology principles and theories to real-world contexts. From understanding the influence of social factors on behavior to exploring topics such as persuasion, prejudice, aggression, and helping behavior, this guide provides clear explanations, illustrative examples, and practice questions to facilitate thorough comprehension and application of key concepts. With a focus on depth and clarity, this invaluable resource equips students with the knowledge and analytical tools necessary to apply social psychology insights to address social issues and improve individual and collective well-being.