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"IGNOU BPCG 174: Psychology and Media Study Guide (In-Depth Guide) for IGNOU Students" offers a comprehensive exploration of the intersection between psychology and media, tailored specifically for IGNOU students. This guide delves into the psychological processes underlying media consumption, including attention, perception, memory, and persuasion. From understanding the effects of media on attitudes, behaviors, and social perceptions to analyzing media representations of psychological phenomena and mental health issues, each aspect is thoroughly examined. Through critical discussions, case studies, and practical exercises, this guide aims to foster a deeper understanding of the psychological implications of media exposure and empower learners to critically evaluate media messages and their impact on individuals and society. Whether pursuing studies in psychology, media studies, or communication, this guide serves as an invaluable resource for IGNOU students seeking to navigate the complex relationship between psychology and media in the digital age."