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"IGNOU BPCS 188: Application of Social Psychology Study Guide (In-Depth Guide) for IGNOU Students" is a meticulously curated resource tailored specifically for students enrolled in the BPCS 188 course at Indira Gandhi National Open University (IGNOU). This comprehensive guide offers an in-depth exploration of the application of social psychology principles and theories in various contexts of everyday life. Through detailed modules, case studies, and practical examples, this guide delves into topics such as social influence, attitudes, persuasion, group dynamics, intergroup relations, and social identity. With annotated explanations, real-world applications, and critical analyses, it equips students with the necessary knowledge and skills to understand and apply social psychology concepts effectively, fostering a deeper understanding and proficiency in social psychology within the framework of their academic curriculum."