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"IGNOU BRL 109: Customer Value Management In-Depth Guide for IGNOU Students" offers a comprehensive exploration of customer value management principles tailored specifically for IGNOU's curriculum. This guide delves into essential concepts such as customer segmentation, value proposition development, customer satisfaction measurement, loyalty programs, and relationship marketing. Through detailed explanations, real-world examples, and practical exercises, it equips students with the knowledge and skills necessary to excel in understanding and delivering customer value in diverse business contexts. Whether analyzing customer data or designing value-enhancing strategies, this guide serves as an indispensable resource for IGNOU students striving to succeed in the realm of customer-centric marketing and management."