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IGNOU's MCO 06 course on Marketing Management, let's cover the following key areas:Understanding Marketing Concepts:Define marketing and its role in business.Explore the marketing mix (4Ps): Product, Price, Place, and Promotion.Understand the importance of customer value, satisfaction, and relationship management in marketing.Market Analysis and Consumer Behavior:Conduct market research to analyze consumer needs, preferences, and behavior.Study factors influencing consumer decision-making processes.Explore market segmentation, targeting, and positioning strategies.Product Management:Learn about product development, branding, and product lifecycle management.Study product differentiation, features, benefits, and packaging strategies.Understand the importance of product positioning and product portfolio management.Pricing Strategies:Explore pricing objectives, methods, and factors influencing pricing decisions.Study pricing strategies such as cost-based pricing, value-based pricing, and competitive pricing.Understand pricing tactics, discounting strategies, and price elasticity of demand.Distribution Channel Management:Learn about channel design, selection, and management.Study distribution strategies, including intensive distribution, selective distribution, and exclusive distribution.Understand the role of intermediaries, logistics, and supply chain management in distribution.