IGNOU MMPC 006 Marketing Management Study Guide (In Depth Guide) for Ignou Student(Paperback, BMA Publication)
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"IGNOU MMPC 006: Marketing Management Study Guide (In-Depth Guide)" is an exhaustive resource meticulously crafted for IGNOU students, offering a comprehensive exploration of marketing principles, strategies, and practices. Covering key topics such as market research, consumer behavior, product development, pricing, promotion, and distribution, this guide provides clear explanations, practical examples, and case studies to facilitate understanding and application of marketing concepts. Designed to support learners throughout their academic journey, this guide serves as an indispensable companion for mastering the intricacies of marketing management within the framework of IGNOU's MMPC 006 course."