IGNOU MMPC 015 Research Methodology for Management Decisions In Depth Guide For Ignou Student(Paperback, BMA Publication)
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IGNOU's MMPC 015 course on Research Methodology for Management Decisions involves understanding the principles, techniques, and processes involved in conducting research relevant to managerial decision-making. Here's an in-depth guide to help you effectively study for this course:Introduction to Research Methodology:Define research and its significance in management decision-making.Understand the purpose, scope, and objectives of research methodology in the context of management studies.Research Process:Study the stages of the research process, including problem identification, literature review, research design, data collection, data analysis, interpretation, and report writing.Understand the sequential and iterative nature of the research process.Research Design:Explore different types of research designs, including exploratory, descriptive, and causal research designs.Understand the criteria for selecting appropriate research designs based on research objectives, data availability, and resources.Sampling Techniques:Study probability and non-probability sampling techniques, including simple random sampling, stratified sampling, cluster sampling, convenience sampling, and quota sampling.Understand the advantages, disadvantages, and applications of each sampling technique.Data Collection Methods:Learn about primary and secondary data sources.Study techniques for collecting primary data, including surveys, interviews, observations, experiments, and case studies.Understand methods for collecting secondary data from published sources, databases, and archival records.Measurement and Scaling:Explore different measurement scales, including nominal, ordinal, interval, and ratio scales.Study techniques for developing and validating measurement instruments, such as questionnaires and scales.