IGNOU MMPC 015 Research Methodology for Management Decisions Study Material (In Depth Guide) For Ignou Student(Paperback, BMA Publication)
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IGNOU's MMPC 015 course involves understanding the process of conducting research to inform managerial decision-making. Here's an in-depth guide to help you effectively study for this course:Introduction to Research Methodology:Define research methodology and its significance in management decision-making.Understand the goals, types, and characteristics of research in the context of management studies.Research Process:Explore the stages of the research process, including problem definition, literature review, research design, data collection, data analysis, and interpretation of results.Understand the iterative nature of the research process and the importance of flexibility and adaptability.Problem Formulation and Research Design:Define research problems and hypotheses based on managerial issues and organizational goals.Select appropriate research designs, including exploratory, descriptive, and experimental designs, based on research objectives and data requirements.Literature Review:Conduct a comprehensive review of existing literature and research studies relevant to the research topic.Synthesize and critically evaluate literature to identify gaps, contradictions, and opportunities for further research.Sampling and Sampling Techniques:Understand the concept of sampling and its importance in generalizing research findings to the population.Study different sampling techniques, including probability sampling (simple random sampling, stratified sampling, cluster sampling) and non-probability sampling (convenience sampling, purposive sampling, snowball sampling).Data Collection Methods:Explore primary data collection methods, including surveys, interviews, observations, and experiments.Study secondary data sources, such as archival data, government publications, industry reports, and online databases.