IGNOU MMPC 016 International Business Management Study Guide (In Depth Guide) for Ignou Student(Paperback, BMA Publication)
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IGNOU's MMPC 016 course on International Business Management involves understanding the principles, theories, and practices related to conducting business operations in the global marketplace. Here's an in-depth guide to help you effectively study for this course:Introduction to International Business:Define international business and its significance in the global economy.Understand the drivers and challenges of globalization and internationalization.Theories of International Trade:Study classical and modern theories of international trade, including comparative advantage, factor proportions, and strategic trade theories.Understand the implications of trade theories for international business strategy and policy.International Trade Policy:Explore the role of government policies, trade agreements, and institutions in shaping international trade.Study trade barriers, tariffs, quotas, and non-tariff measures affecting international trade.Modes of Entry into International Markets:Learn about different modes of entry for international business, including exports, licensing, franchising, joint ventures, strategic alliances, and foreign direct investment (FDI).Understand the advantages, disadvantages, and considerations for selecting entry modes.Internationalization Strategies:Explore strategies for international market entry, including global expansion, localization, standardization, and adaptation.Study the challenges and opportunities of operating in diverse cultural, political, and economic environments.