IIMA - Business And Intellectual Property(English, Paperback, Agarwal Anurag K) | Zipri.in
IIMA - Business And Intellectual Property(English, Paperback, Agarwal Anurag K)

IIMA - Business And Intellectual Property(English, Paperback, Agarwal Anurag K)

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Business and Intellectual Property: Protect Your Ideas, compiled by Anurag K. Agarwal, is published as a part of Indian Institute of Management, Ahmedabad, Business Books – Strategies for Success series. It discusses intellectual property laws. Using examples of brands such as Coke, MGM, 20th Century Fox, Microsoft, Harrods, Maruti and Tata, among other corporates, the book explains how world-class businesses resolve conflicts and protect their intellectual properties. It illustrates how intellectual property laws have evolved over the past few decades, and how global agreements such as the Agreement on Trade Related Aspects of Intellectual Property Rights (TRIPS) have served to protect it. In this instalment, the author explores how businesses must deal with disputes associated with their brand images and properties, and secure their rights in a professional manner. About Anurag K. Agarwal Anurag K. Agarwal is a member of the faculty of the Business Policy Area at the Indian Institute of Management, Ahmedabad. A graduate from the National Institute of Technology Allahabad, Dr. Agarwal studied Law of Arbitration at the Lucknow University. He studied Intellectual Property, International Commercial Arbitration, and Corporate Law at the Harvard Law School, and completed his LL.D. in Intellectual Property at the Lucknow University. He is also a part-time faculty member at Lucknow University.