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Learning to be more persuasive is one of the important traits that a manager needs to possess. It is required to be able to be able to get your bosses, subordinates, peers, suppliers, customers and the public to listen to you. The ability to persuade is something that will help a manager climb up the corporate ladder. Summary of the Book If we want to implement a change, there is always the consent of another person that is needed. This is how it works in the corporate world. For this you need to be convincing enough when you put across an idea to your superiors. We can do this by taking insights from Aristotle to modern day researchers who have been influential. Read this book to examine the principles and techniques of persuasion. It then moves on to particular ways to influence your subordinates, bosses, peers, customers and suppliers. The book is full of interesting case studies, and helps you understand your strengths and weaknesses. It allows you to plan your attempts to persuade in a strategic manner and protect yourself from being deceived. The book is of value to any manager. About M. M. Monippally M. M. Monippally is a Professor of Communications at the Indian Institution of Management, Ahmedabad. He is a specialist in strategies of managerial communication, persuasion and bad news delivery. He has also designed and has run training workshops for middle and senior managers at Morgan Stanley, Reuters India, ICICI Bank, MICO Bosch and Global Trust Bank.