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Every organization-small or large managed professionally or by a family-wants to grow. Strategies for Growth explores the different expansion strategies companies adopt and the management and marketing challenges they face along the way. Amply illustrated with business experiences from the Indian context-such as Bharti Airtel Amul GE Infosys Compaq and HP-this book tells you all you need to know to make the best decision for your company. About the Author Professor Atanu Ghosh is a visiting professor in business policy area IIMA and professor at the School of Management IIT Bombay. He teaches and researches in the areas of strategy leadership and marketing. He is currently the Dean (alumni and external relationships) at IIM Ahmedabad.It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate readers about brain-operating principles and their impact on how humans perceive brands. The book also analyses how modern brands are created by leveraging brain functioning. In a nutshell the book explains the indispensable role that the human brain plays in creating sustaining and rejuvenating brands. About the Author Arvind Sahay is professor of marketing and international business Prof. M.N. Vora Chair in marketing and entrepreneurship chair India Gold Policy Centre chair marketing area and chair NSE Centre for Behavioral Science at the Indian Institute of Management Ahmedabad. Prof. Sahay completed his PhD from the University of Texas Austin. He obtained his MBA from the Indian Institute of Management Ahmedabad. Prof. Sahay also holds a degree in chemical engineering from the Indian Institute of Technology Kanpur.