3 Review(s)

Robert R. Reeder, Edward G. Breirty and Betty H. Reeder’s Industrial Marketing: Analysis, Planning and Control is a comprehensive book for students and academicians. It is compiled in simple and lucid language for better comprehension and conforms to the latest syllabus and exam pattern. There are eight parts in the book dealing with Dimensions of Industrial Marketing, Organizational Buying and Buyer Behaviour, Strategy Formulation in the Industrial Market, Formulating Product Planning, Formulating Channel Strategy, Formulating Marketing Communication Planning, Formulating Pricing Policies and International Industrial Marketing. About Prentice Hall Prentice Hall is an educational books publisher which is owned by Pearson PLC. It exclusively develops and published both books and online resources for grade 6 to 12 as well as for higher education students. Their e-service is through the title Safari Books Online. It was founded in the year 1913. Some of the books published by Prentice Hall are Magruder's American Government, Biology, Artificial Intelligence: A Modern Approach, ANSI Common Lisp and The C Programming Language.