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About the Book: The book is a modest endeavor to emphasize the significance and implications of innovation and creativity for better future in all the major areas of management. The Book apprises the reader with divergent views of authors on five subthemes of Innovation and creativity management. Here is the brief description of the five sections. Part I: Innovation and Creativity Management: General Management Perspective. Part II: Innovation and Creativity Management: Marketing Perspective. Part III: Innovation and Creativity Management: Human Resource Perspective. Part IV: Innovation and Creativity Management: Financial Perspective.Part V: Innovation and Creativity Management: Information TechnologyPerspective.